BRAND was created from the passion of cars and car presentation. It was born to rewrite how car owners should maintain the appearance of their vehicle. To most people, and especially car enthusiasts, there is nothing like the feeling of picking up a new car; the excitement, the sense of occasion and the feeling of pride.

Unfortunately, cars are not like paintings in a museum, which serve their purpose in a controlled safe environment. They are subjected to all sorts of abuse including pollution, bug splatter, bird droppings and UV rays. Additionally, incorrect washing techniques using harmful materials damages the paint and removes the shine it once had.